Three Tips For Digital Marketing Agencies to Promote Their Own Social Media

As a digital marketing agency, do you practice what you preach? Over the years, we’ve seen it in action time and time again — agencies that are able to turn their clients fortunes around, fail to consider their own social media requirements.

This could be the result of tight budgets, other more pressing priorities taking hold — or simply a blind spot when it comes to their own marketing needs. If any of these apply to your organization, you may need some outside perspective. In this article, we’ll reiterate some tips on how a digital marketing agency should navigate social media.

Show Don’t Tell

As the head of an agency, you’re probably aware of the importance of storytelling. In fact, you’ve probably recommended it to several of your clients to promote their own brands. So, why not incorporate these practices yourself.

Social media is a great place to target a huge audience of clients — but these users are very discerning. They’re no longer satisfied with a well-designed post that promises the world. They want facts, concrete data, evidence that you can back up your claims.

One way to do this is to showcase your success stories. And we don’t just mean share a testimonial someone left on your Google listing. Instead, create informative infographics that highlight the impact of your input, or multimedia content that highlights the clients you work with and how you’re impacting their bottom lines.

When it all comes together, your various social media profiles should perform as a cohesive unit — informing customers that your company’s services are highly coveted and that your strategies are developed after years of experience and expertise.

Here are some considerations to keep in mind when you start crafting posts:

Pick the right platform for your content. If your clients are more likely to be on X or LinkedIn, focus a majority of your efforts on those platforms.
Ensure all posts are high quality — both visually and with error-free copy. This is your main selling point after all.
Focus on the important bits. Clients don’t care what you ate for breakfast the day you came up with a new campaign. Share numbers and impact stories instead.
Always include a CTA — so clients know how to find you.

Share Expertise and Information

One of the biggest benefits of the social media revolution is that it has allowed businesses to communicate directly with clients.

There are many different ways to do this. You can use your profile to share essential information about your company, encourage clients to get in touch with you, or highlight work you’ve done in the past.

But, most crucially, they’re also the ideal place for you to show off your knowledge. Agencies that share educational tips and tricks on social media establish themselves as thought leaders in the field and are rewarded with a massive credibility boost.

But that’s not all — sharing high-quality valuable content boosts engagement levels, enhances the visibility of your brand, and helps build a community of loyal customers.

It can also double up as valuable market research — as your team will develop a better understanding of what topics potential clients need help with and tweak your services accordingly.

Now this may sound like a lot of work — and, sure, if this was the 1960s, it would be asking a lot from a small team. Fortunately, there’s several modern tools that can help you craft attractive posts in minutes and with very little investment.

On this website alone, you’ll find over 20,000 digital marketing agency poster templates to browse through and adapt on any kind of social media platform.

Make the Most of Social Media’s Functionalities

In 2024, short form video has retained its role as the top format for marketing efforts. Almost every platform — from TikTok to Instagram to Youtube — features short form videos that boast of incredible reach and engagement levels.

As a digital marketing agency, you probably knew that anyway — and have an idea for a 60-second video as you read this. But it’s rarely ever as easy as that.

Short-form video works well, yes, but only for specific kinds of content — and to promote only some services. Instead, most digital marketing experts will agree that a better approach to reach out to wider audiences is to use a mix of formats.

Live-streaming, for instance, is still a popular option across Facebook, Instagram, Youtube, and LinkedIn. Post-based content also continues to be successful, as are Instagram and Facebook stories.

Meanwhile, these platforms continue to evolve by the day. Already, it’s estimated that younger GenZ audiences are gravitating towards long form video again — and TikTok has responded by considering extending its maximum video length to 15 minutes.

No one can predict what the next trend will be, but by diversifying your content, and making the most of each platform’s many functionalities, you can hedge your bets and stay ahead of the curve.

If you’re looking for assistance to design any of this content — from social media posts to YouTube thumbnails, and more — don’t hesitate to check out PosterMyWall. This easy to use resource will hook you up with over a million customizable templates.

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